- About Us
We are an global financial institution connecting over 1,000 cities, 160 countries and millions of people, we are Citi. With over 200 years of experience meeting the world‘s toughest challenges and seizing its greatest opportunities, we serve individuals, communities, institutions, and nations.
Citi set its first footprint into Vietnam in 1975, and then started up a representative office in Hanoi in 1993. A year later, Citi became the first U.S financial institution licensed for branch opening and full branch establishment in Hanoi a year later.
With two branches located in the country‘s top cities of Hanoi and Ho Chi Minh, we strive to create the best outcomes for our clients and customers with financial solutions that are simple, creative and responsible.
Global Consumer Group
Proudly serving more than 100 million clients in 40 countries, Citi's Global Consumer Banking business is among the largest retail banks in the world. Primarily known as Citibank and strategically centered in the world's top cities, Global Consumer Banking uses its deep footprint to deliver a consistent and enhanced client-centric banking experience.
Our Global Consumer Banking businesses are strong in some of the world's most important growth markets, from China, Malaysia, Korea and India in Asia Pacific, to Poland and Russia in Europe, to Mexico, Brazil, Colombia, Argentina and Panama in Latin America.
The rising affluence of consumers in Vietnam created new opportunities. Committed to helping Vietnamese people achieve their financial goals, Citibank established the Consumer Bank in 2009, to cater to the evolving needs of customers.
Today, Citibank's customers have access to a full and complete range of financial services including deposits, saving accounts, credit cards, insurance, personal loans and our premium Citigold services through a broad array of distribution channels and network.
Institutional Clients Group
Citi's Institutional Clients Group is comprised of diverse, talented professionals globally located in more than 100 countries and territories, collectively representing an unparalleled international network of financial skills and capabilities serving targeted clients. Our clients are top corporations, financial institutions and governments in countries around the world and our mission is to help them achieve their goals. We do so by providing strategic, financing and operational insights and executing tailored product/service solutions, both across our borders and domestically. The ICG responds to clients' changing needs through its long-established relationship coverage approach that provides client solutions utilizing all of Citi's relevant capabilities, including the broadest possible access to financial markets globally. No other institution can match our combination of global insights, client relationship management services, geographic reach and local and cross-border product expertise.
- Corporate Bank
- Investment Banking
- Global Markets
- Treasury and Trade Solutions
- Securities and Fund Services
The Corporate Bank is a leading provider of financial services to top-tier multi-national clients around the globe, serving the financial needs of the world's preeminent corporations and financial institutions.
Our relationship bankers have a comprehensive understanding of the wide range of complex financial issues facing our clients. Combined with an appreciation of the broad set of services offered by Citi, this understanding allows us to effectively deliver innovative solutions to our clients, wherever they are located. Partnering with product specialists, our relationship bankers are committed to providing a full array of corporate banking solutions, from cash management, foreign exchange, trade finance, custody, clearing and loans, to capital markets, derivatives, and structured products. They also team up with our investment bankers to deliver investment banking capabilities to our relationship clients.
Our Investment unit provides comprehensive financial advisory and capital raising services to top corporations, financial institutions and governments worldwide. Clients receive tailored financial solutions and strategic advisory services on a wide range of M&A transactions and capital-raising activities including mergers, acquisitions, divestitures, financial restructurings, underwriting and distributing equity, debt, and derivative securities.
Our rich expertise allows us to offer the most innovative and comprehensive ideas and solutions in all market conditions by bankers that have in-depth industry knowledge, local market acumen, product creativity and execution expertise.
Citi Global Markets provides world-class financial products and solutions across a broad range of asset classes through its underwriting, sales and trading, distribution and research capabilities. Products offered include underwriting, structuring, and sales and trading across all asset classes, including equities, corporate bonds, government, asset-backed and mortgage-backed securities, syndicated loans, as well as structured and futures products.
Citi Treasury and Trade Solutions provides integrated cash management and trade finance services to multinational corporations, financial institutions and public sector organizations across the globe. It offers the industry's most comprehensive suite of treasury and trade solutions, including cash management, payments, receivables, liquidity management and investment services, working capital solutions, trade finance and services.
Citi's Securities and Fund Services provides customized solutions that support the diverse investment and transaction strategies of investors, issuers and intermediaries worldwide. Offering a suite of investment administration, portfolio and fund services, trust and custody and investment and financing solutions, Citi helps the clients meet the challenges of issuing, managing and distributing financial products and services in today's complex and competitive marketplace.
Our approach to citizenship is based on our commitment to responsible finance — how we define business conduct that is transparent, prudent and dependable. Through our citizenship efforts, we aim to ensure that our actions are in the best interests of our clients, are designed to create economic value, and at the same time are systemically responsible.
Citi focuses on putting the full force of our businesses, resources, products, philanthropy and people to work to improve the communities in which we serve.
Our social responsibilities are an integral part of Citi's business operations, as we recognize that this is an equally important way for us to help improve the quality of life for the people in our community.
Citibank Vietnam's citizenship priorities are microfinance, financial education, community development, and employee volunteerism.
As part of our commitment, we seek to serve the community by being an efficient and responsible bank through microfinance programs. Microfinance programs in Vietnam have helped the poor improve their living standards and contribute to Vietnam‘s economic development.
As its grant sponsor, Citi Foundation annually holds a Citi Microentrepreurship Awards (CMA) recognizing the contributions of hundreds of microentrepreneurs, credit officers and microfinance institutions in eradicating hunger and reducing poverty in Vietnam. The initiative has gained significant achievements and received an increasing attention from Vietnam's government, the State Bank of Vietnam as well as other organizations.
A primary focus of Citi's corporate citizenship activities in Vietnam is financial education. At Citi, we believe we have a responsibility towards helping people understand how to manage their financial resources as a natural extension of the work we do as a global financial institution.
Over the last years, Citi Vietnam has committed to its comprehensive financial education programs to further the cause of creating a more financially literate society. Our initiatives, namely “Smart Start for Students" – a financial education program for low-income secondary school and university students in collaboration with Save The Children and the "Rural Youth Financial Education“ project with The Dariu Foundation have helped to promote financial literacy, and improve the local living standards. Through these programs, more than 7,000 students have benefited.
Every year, Citi employees all over the world are encouraged to go out on a single day and do their best for community. For Global Community Day in Vietnam, we organise a number of community activities.
In 2013, Citi Hanoi colleagues joined with 100 local volunteers to plant 250 flamboyant trees in the coastal city of Hai Phong. We also donated 200 books to a local library.
In Can Gio Biosphere Reserve Park in the south, Citi's staff started off the day in high spirits by attending a lecture about the mangrove forest that is considered as the “green lung" of South Vietnam, covering over 75,740 hectares of both salt water and brackish water mangrove species. Over 100 high school volunteers joined force with us to plant nearly 300 mangrove trees.
By organizing a series of practical activities on Global Community Day 2013, Citi Vietnam supported the government‘s objective of planning "One million green trees for Vietnam".
The Asset AAA Country Awards
- Best Subcustodian 2011
- Best Foreign Investment Bank 2011
- Best deal 2011 ECA-backed Facility in Vietnam, National Power Transmission Corporation
- Best Bank 2012 ; 2013
- Best Debt House 2012; 2013
- Best in Treasury and Working Capital for MNC/LLCs in Vietnam 2012.
- Best deal, 2013 – Warburg Pincus consortium US$200 million investment into Vincom Retail, in which Citi has acted as one of the financial advisers
- Best Consumer Internet Banking in Vietnam 2011
- Best Corporate/ Institutional Internet Banks 2012- 2013
- BEST IN CLASS Category of the MasterCard Hall of Fame for 2011
Golden Dragon Award
- Best Service Bank in Vietnam from 2007 to 2013
Vietnam Banking Awards
- Outstanding Foreign Bank Branch 2013
- Best domestic Trade Finance in Vietnam 2011
- Relentless and Outstanding Customer Service" 2011
- Best Foreign Investment Bank 2011
- Best Foreign Commercial Bank 2013
- Best 2013 ECA-backed deal in Vietnam, Vinacomin
- Best for Overall FX Services 2013